Over the holidays, Holly Minch and I put together a new tool for nonprofit communicators to use in the new year, a social media editorial calendar:
Editorial calendars are tried and true tools used by media professionals in both the for-profit and do-gooder worlds. Tying an organization’s work to what’s happening in the world—be it a holiday, a legislative battle on Capitol Hill, or something more cause-specific—has long been used to create a connection with audiences.
What’s new today is the wealth of tools that allow nonprofit communicators to act as their own publishers. No longer do you have to convince an editor that your story has merit in order to get your message out. An email blast, a Facebook post, or a tweet can carry your message directly and instantly. Include a short video or some clever interactivity, and you have the makings of a viral campaign with the potential to reach millions.
You can download a .pdf of the calendar here.
Happy New Year!