Work
San Francisco AIDS Foundation
Writer, Producer
San Francisco AIDS Foundation has been a leader in responding to the epidemic since it began in the 1980s, and they have the kind of name recognition and generalized good feelings that go along with that. The challenge, for the Foundation, was that many of their key audiences, including donors, couldn’t quite put their finger on exactly what the Foundation actually does.
Which is a shame, because the Foundation has an audacious (yet completely achievable) goal of cutting HIV infections in San Francisco in half by 2015, and a simple three-step plan based on sound science to get us there. All with the long-term goal of making San Francisco the place where AIDS ends first.
Taking that plan as our starting point, my colleagues at Mission Minded and I wrote and produced the above video to clarify what it is San Francisco AIDS Foundation is doing today and make its work concrete for their supporters.