Earlier this year, I had the chance to work with Mission MInded on a Fall giving campaign for Opportunity Fund, a nonprofit that provides microcredit loans and matched savings accounts to low-income entrepreneurs and families here in the Bay Area.
The centerpiece of the campaign is a microsite that uses Flash and the Facebook API to allow donors to show their support for Opportunity Fund’s work. After donating, users are asked to connect through Facebook and provide their answer to the question, “Why do you love local microfinance?” Their Facebook user photo and answer are then incorporated into the site’s wall of supporters, and an update posted to the user’s Facebook account.
This kind of interactivity is a great way to foster tighter connections with an organization’s supporters, and with the help of some talented Flash and Facebook developers, we were able to provide Opportunity Fund with a tool to help their supporters share the good work that the organization does.
