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	<title>hwickline.com</title>
	<link>http://hwickline.com</link>
	<description>Heath Wickline is a communications consultant to nonprofit organizations.</description>
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		<title>SPIN Academy 12.</title>
		<description><![CDATA[The 12th annual SPIN Academy is in the books. Once again, dedicated social change activists gathered with expert trainers for some serious communications skills-building and networking in an atmosphere that has been described as “summer camp for progressives.” It was, in short, a blast. Last week was my eighth SPIN Academy, and my return as [...]]]></description>
		<link>http://hwickline.com/?p=27</link>
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		<title>The New Laguna Honda.</title>
		<description><![CDATA[Laguna Honda Hospital has been caring for San Franciscans for more than 100 years, and this year marks the opening of a new state-of-the-art facility that will replace a building built in the 1920s. It&#8217;s a very exciting moment for the residents of Laguna Honda, and for the whole city of San Francisco, which proved [...]]]></description>
		<link>http://hwickline.com/?p=26</link>
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		<title>The Networked Nonprofit and reputation economies.</title>
		<description><![CDATA[Beth Kanter and Allison Fine have received a lot of praise for their new book, The Networked Nonprofit, and they deserve it. The technical term for its contents, in fact, is &#8220;an embarrassment of riches.&#8221; From stories to help reluctant executives see the benefit of social marketing to real-world examples of how others became networked [...]]]></description>
		<link>http://hwickline.com/?p=24</link>
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		<title>Soft launch.</title>
		<description><![CDATA[This right here is what you call a soft launch. Meaning that there won&#8217;t be any full-page ads taken out in the New York Times, but there will be some new content posted. If you see anything that&#8217;s not working right, either with the site itself or the words on it, please contact me to [...]]]></description>
		<link>http://hwickline.com/?p=23</link>
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